Cookie Policy

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to website operators.

In addition to cookies, we may use other similar tracking technologies, including:

• Web Beacons (Pixel Tags): Tiny transparent images embedded in web pages or emails that help us track whether a page has been viewed or an email has been opened.
• Local Storage (HTML5): A storage mechanism in your browser that allows websites to store data locally on your device, similar to cookies but with greater storage capacity.
• Session Storage: Temporary storage that is cleared when your browser session ends.
• Fingerprinting: A technique that collects information about your device configuration to create a unique identifier — used only for security and fraud prevention purposes.
• SDKs: Code embedded in our mobile applications that functions similarly to cookies by collecting usage and analytics data.

We use cookies across all Small Fare® platforms for the following core purposes:

• Authentication & Security: Keeping you logged in, protecting your account, and detecting fraudulent or malicious activity.
• Platform Functionality: Remembering your cart contents, form inputs, language preferences, and accessibility settings.
• Performance Monitoring: Understanding how users navigate our platforms so we can identify and fix technical issues.
• Analytics & Insights: Measuring traffic patterns, feature usage, and content engagement to improve our Services.
• Personalisation: Tailoring content, event recommendations, product suggestions, and creator matches to your interests.
• Advertising: Delivering relevant promotional messages across our platforms and selected third-party networks (only with your consent).
• A/B Testing: Testing different versions of features or content to improve user experience.

The following table lists the specific cookies set by Small Fare® platforms. Third-party cookies may change independently of this list — refer to the respective provider's documentation for the most current information.

* Cookie names marked with asterisks (*) represent a prefix — actual cookie names include a unique identifier suffix generated per user or session.

Some cookies on our platforms are set by third-party services that appear on our pages. We do not control these cookies. The third parties setting them are responsible for how they use the data collected. Key third-party cookie providers and links to their policies include:

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals, and our platforms do not currently alter their behaviour in response to DNT browser requests.

However, you can use the cookie management methods described in Section 7 to limit tracking. We also honour the Global Privacy Control (GPC) signal where technically feasible, which will be treated as a request to opt out of marketing cookies.

We will continue to monitor developments in browser DNT standards and will update this policy if industry-wide standards emerge.

You have several options for controlling cookies. Please note that disabling certain cookies may impact the functionality and experience of our platforms.

7.1 Cookie Consent Manager

When you first visit any Small Fare® platform, you will be presented with a cookie consent banner allowing you to accept all cookies, reject non-essential cookies, or customise your preferences by category. You can revisit and change your preferences at any time by clicking the "Cookie Preferences" link in the footer of any page.

7.2 Browser Settings

Most browsers allow you to control cookies through their settings. Here is how to manage cookies in major browsers:

7.3 Opt-Out Links

For specific analytics and advertising cookies, you can opt out directly through the following tools:

• Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on
• Google Ad Personalisation: Manage at adssettings.google.com
• Meta Ad Preferences: Manage at facebook.com/ads/preferences
• Hotjar Opt-Out: Visit hotjar.com/legal/compliance/opt-out
• Network Advertising Initiative: Use the NAI Opt-Out Tool

7.4 Mobile Devices

On mobile devices, you can limit ad tracking through your device settings:

• iOS (iPhone/iPad): Settings → Privacy & Security → Tracking → disable "Allow Apps to Request to Track"
• Android: Settings → Privacy → Ads → opt out of Ads Personalisation

8.1 Giving Consent

When you first visit a Small Fare® platform, we will present you with a cookie consent notice. Your consent choices are recorded in the sf_consent cookie and respected across your session and future visits on the same device and browser.

Where Indian law or applicable regulations require explicit opt-in consent (particularly for marketing cookies and sensitive data), we will not set such cookies until you have actively provided that consent.

8.2 Withdrawing Consent

You may withdraw or change your cookie consent at any time by:

• Clicking "Cookie Preferences" in the footer of any Small Fare® page
• Clearing your browser cookies (which resets your consent preferences)
• Contacting us at privacy@smallfare.com to request deletion of your consent record

Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal. Withdrawing consent for essential cookies is not possible as they are required for core service functionality.

8.3 Children's Consent

In accordance with the Digital Personal Data Protection Act, 2023, we obtain verifiable parental consent before placing any non-essential cookies on devices used by children under 18. Our platforms are not directed at users under 18 and we do not knowingly set tracking cookies for such users.

We may update this Cookie Policy from time to time to reflect changes in our technology, legal requirements, or business practices. When we make significant changes, we will:

• Update the "Last Updated" date at the top of this page
• Display a notice on our platforms for at least 14 days after the update
• Re-present the cookie consent banner where the changes affect how consent is collected
• Send email notification to registered users for material changes

We encourage you to periodically review this Cookie Policy to stay informed about how we use cookies. Your continued use of our Services following the posting of changes constitutes your acknowledgement of those changes.

Previous versions of this Cookie Policy are available upon request by contacting privacy@smallfare.com.

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of tracking technologies, please contact our Privacy team:

If you are dissatisfied with our response to a cookie-related complaint, you may contact the Data Protection Board of India (once established under the DPDP Act, 2023) or seek other appropriate regulatory remedies.